While creative director at Schawk some of the many projects for True Value ranged from their weekly flyers, product photography as well as their Outdoor Living catalog. They wanted to elevate the look of their products in phogography as well as updating their lookbook. So created a free flowing layout with key callouts for the details and information. Along with the pushed location photography, the books came together hightlight the quality of their products as well as letting the customer feel like they can walk into the enviornments.
Every year we shot on location for their outdoor catalog. This was the first year with me directing that we shot more casual lifestyle imagery and then within the catalog shot for key highlights of the products such as swatches and callouts.
I also directed the team that did the circulars. They were print and digital as well as doing the in store visuals for all stores.