I created this brand identity and designed the packaging for a startup that wanted to make dog treats that were healthy, hearty, natural, and based on bone broth. I designed it to be a wellness brand you might find at a store like GNC and other specialty wellness stores. Bright and bold in color to create a feel of wellness and activity. The typography with the iconic logo and name evokes movement. The movement came into play since the ingredients have many hip and joint benefits for a healthy life of a dog.
The founders shared many interests but when their passions for active, outdoor adventures and their K9 friends collided, that was the direction that helped kick off the leading brand.
In keeping with the wellness idea we shot the product in the actual kitchen they are made in everyday. Also wanted to highlight the real shape and natural form of the treat.
Expanded the brand also into the topper area with a shaker. Same great ingredients but in a more convenient on-the-go container.