As lead photo art director on their fall mens line social shoot,we shot Sun Valley Idaho for their main campaign. The need was to create an updated, elevated social channel to hightlight their fall/winter seasonal apparel. The challenge was that the direction was “on the fly”, but ended up being an asset capturing many different moments and opportunities. Here are a few examples of the photo direction I took for their social channels.
Great experience with the shoot. We also shot stop motion for social as well as site assets for Wrangler. All shot on location in Sun Valley Idaho.