One World Beef is a local brand that connects international clientele to premium beef producers. I have worked with them for many years redeveloping their brand with new product lines, packaging, logo work and collateral.
I developed the identites for Imperial Valley, Imperial Valley Organics, Brawley Beef, Baja Beef, Apeldoorn, developing the creative from the logo to the packaging.
The challenge was they were an older company that needed a brand facelift to be more relivant in the market. So I designed distinct product lines around their key customer base.
Package and web design for Imperial Beef. Aimed to be more of an artisanal brand.
Imperial organics is beef supplied to wholesale upscale clients. Wanted to get the feel of a small owned, modern take on a butcher shop with the creative and craft paper.
Series of the different logos created for the brands under One World Beef.
Series of brand letterheads for email and web client use.