While working at Petco as Associate Creative Director, I have gotten to lead many projects like the gift guide as well as being lead photo art director for their brand photography.
A few of the exciting projects I had the chance to lead was the launch of the collaboration with Gwen Stefani on the line of Harajuku pet products. Where we got to push the photography and video for the internal brand.
This was the first year the company wanted more of a “look book”. So treated the book with a very different feel then the normal brand. Wanted to highlight brands that people wouldn’t normally think of as Petco.
Got to be a part and art direct the launch for the Petco private brand. Wanted to take a big departure in look and feel to capture the Gwen Stefani brand for Petco.
Created a video to launch the new line from Gwen Stefani at Petco. Wanted to capture a “behind the scenes” model shoot featuring the dogs that are featured online.
I was able to direct a shoot that was meant to capture everyday life of pets and pet parents in a more editorial way. Celebrating the bond the pet has on everyone’s like in moments.
Directed a shoot that was more urban and timely for Petco’s other store that is more boutique called Unleashed. Shot mainly in San Francisco we wanted the urban look and feel.